Himoinsa confirms its growth in Europe at its Dealers Meet Up
“Product development is undoubtedly one of our most important growth levers, as are the integration of components and take-overs which allow us to offer our customers a 360º solution”, explains Francisco Gracia, President and CEO of Himoinsa.
Himoinsa invited a large number of its distributors to its “European Dealers Meet Up” in Seville, Spain. Nearly 90 people from 40 companies and from 25 European countries accepted the invitation.
Europe is without doubt one of Himoinsa’s most consolidated markets. The company began its European operations in the 1980s, practically from the moment it was founded, and the continent now accounts for 48% of its global turnover. “We have five commercial subsidiaries in Europe, four production centres and three logistics centres. We also have an extensive distribution network that allows us to take our products to every corner of Europe and provide the different markets with power technology solutions”, explains Guillermo Elum, Himoinsa’s EMEA Region Head, who emphasises the company’s well-established relationship with its dealers in the region. “One of the main reasons for our success in Europe is the fact that we are able to rely on solid distributors – we’ve been working with some of them for the past 30 years, which just goes to show the trust we place in them and the close cooperation we have with them, two aspects that have a positive impact on the satisfaction of our end customers”, Elum goes on to say.
In 2023, the power generation market in Europe sold 165,000 units and achieved a turnover of $3.809M. The largest markets were Russia (18%), Ukraine (11%), Germany (7%), United Kingdom (6%), Turkey (6%), Poland (6%), France (5%) and Spain (4%), according to PowerGen Statistics, the leading market research company in the generator set industry, whose representative at the event, Romain Mocaer, co-founder and secretary general of PowerGen Statistics, highlighted the important growth Himoinsa has experienced in recent years. “I have to say that I am really impressed by the company’s strategy”, said Mocaer, who is also very positive about these meetings, which bring together engineers, sales and marketing executives and the distribution network.
Himoinsa’s growth strategy is based on innovation and the development of new products. It has continuously increased its investment in R&D, which last year grew by 10.3% compared to the previous year. The company’s turnover also increased by 21.3% in 2023 and by as much as 55% in 2022. “Product development is undoubtedly one of our most important growth levers, as are the integration of components and take-overs which allow us to offer our customers a 360º solution”, explains Francisco Gracia, President and CEO of Himoinsa. The company has recently experienced inorganic growth thanks to its acquisition of acoustic engineering companies, electronic systems that allow vertical integration in the development of hardware, software and firmware for its power generation equipment, and service and maintenance companies.
As part of its electrification strategy, the company is working on a roadmap that will allow it to develop battery power storage systems of up to 2MW. “We will shortly be adding the new EHR 300 model to our current EHR 30/30, EHR 30/60 and EHR 45/60 models,”, explained Agustín Rodrigo, the company’s Battery Storage Product Manager, who added that “Himoinsa has sold more than 300 units of its EHR| Battery Power Generator set worldwide in the last two years. The regions with the greatest demand are Europe, North America and Australia, and we have developed versions specifically adapted to their technical requirements”.
