LF started with sprinkler engines business
After establishing service and customer networks, LF is diving into the North African and Mediterranean sprinklers market
LF has sprinkler engines on the launch pad. The company has embraced the North African and Mediterranean Basin markets since 2020. Two milestones in the meantime have been set: penetration among industrial, mobile and stationary applications is supported by an organized service network on authorized workshops and an appropriate engines stock. Especially in the Maghreb area, demand is characterized by the large volumes required and the demand for timely delivery. To mention two cases of local OEMs equipping their own gensets with the support of LF, Algeria’s Amimer Energie and Egypt’s Daoud. The interaction between LF and the parent company, AS Labruna, provides access to support service, including remotely and via flying doctors, and on technology resources designed for the European market. Why not imagine, in the not-too-distant future, the possibility of powering a methanol-powered BESS through a solar panel system?
LF signature sprinklers in the Mediterranean
However, we remain anchored in the present, which for LF is called sprinklers. A new 3,000-square-meter area being set up at the HQ in AS Labruna, Italy, will be dedicated to customization, from sprinklers to generator sets. A few years ago, this market was around 30,000 units annually. Will you address both listed and unlisted motors? With what power range?
“We are currently approaching non-listed engines“, says the LF company CEO, Massimo Labruna, ”using only the 4- and 6-cylinder NEF engines from FPT Industrial, ranging from 49 kW to 250 kW mechanical power. The listed engines are under preparation and will be in production within 6, at most 9 months, using the same engines, both with radiators and heat exchangers, both air-to-water and air-to-air.”
Concerning power generation
What is the health status for prime power in North Africa and other regions of your expertise?
“The North African market is very dynamic, with a strong demand for energy generation solutions. Early power remains a critical requirement, driven by infrastructure expansion and industrial growth. There is a growing demand for non-emission engines and those with preferential origin certification, which confirms that the most of the product’s value is generated in Europe. This preference often reduces competition from Chinese manufacturers, although some Chinese gensets remain competitive despite import duties.”
FPT Industrial has the leadership in the motor pump engine scenario. How are you preparing for irrigation pumps? Morocco, Algeria, Tunisia – what other countries are making demand for these solutions?
“The motor pump market is thriving in regions like Algeria and Egypt. While there are no direct incentives for purchase, demand remains strong, particularly in stationary applications for low-emissions markets, where diesel engines continue to dominate. Additionally, the ongoing geopolitical tensions in the Middle Eastern shore of the Mediterranean have further increased the demand for generator set engines. LF is well-positioned to meet these needs with reliable solutions tailored to local requirements.”
About LF
LF born in 2020 to approach Nord African Market for on road, off road and G-drive diesel engines. Today we have organized an high skilled and professional sales and service network in Capo Verde, Senegal, Morocco, Algeria, Tunisia, Lybia, Egypt, Israel and Lebanon with 18 points. LF is a company fully owned from AS Labruna and so all the best practices have been transferred and adopted especially the digitalization of service processes with telematic and remote master connection.